A leader in the manufacture of cotton fabrics, it was a natural progression to introduce Century’s own range of readymade clothing. In 2002, Century ventured in to the readymade garment segment with superfine cotton shirts, T shirts, trousers, kurtas and accessories like ties, belts, handkerchiefs. Initially, Century’s products were sold through the exclusive brand outlets called Mangal Paridhan. These outlets were later phased out when Century ventured into the competitive world of retailing with its own brand - Cottons by Century.

Cottons by Century caters to the clothing needs of premium to upper middle segment of men and women. Constructed out of the finest cotton fabrics from Birla Century, its designs embody exquisite fashion. With contemporary styling and colour, Cottons by Century features a range of distinct and structured formal wear, chic and contemporary day wear as well as elegant evening wear.